You may roll your eyes watching TikTok videos, but you cannot deny the popularity of the newest social media platform on the block. Also, the videos are nothing short of addictive.
Whether funny pet videos or comedic shorts, the platform has taken the world by storm. What’s more, the platform encourages everyone to become a creator, and it has even pushed Instagram to start focusing on Reels in 2022.
In a short span of four years, TikTok has witnessed phenomenal growth, and its high time brands and businesses include this platform as a part of their marketing strategy.
Also, companies must learn how they can download TikTok videos if they happen to like a few of them and want to take inspiration for their upcoming campaigns.
You can learn how to download and save TikTok videos by clicking https://setapp.com/.
Now that you’ve learned the trick of downloading TikTok videos, here’s how you can use the platform to promote your brand.
Influencer marketing has always been a potent tool to reach new audiences and create awareness.
Owing to the demographics the platform caters to, brands can consider collaborating with TikTok content creators and collaborators.
You have to start by making a list of creators who see a high engagement and speak to a similar audience. It is essential to provide influencers with the creative freedom to organically advertise your brand or product.
Utilize The Duets Feature
Duets posts are a popular type of content on TikTok, and these are split-screen videos that enable users to record a video and play it, along with another user’s video.
As a result, brands can leverage collaborative content to engage with their followers and connect with a broader audience.
From lip-syncing and dance challenges to tutorials, you need to develop creative ways to engage your community and motivate them to replicate the content via TikTok’s duets feature.
Take Advantage Of Challenges & Trends
Capitalizing on the ongoing challenges and trends is a massive part of improving visibility on TikTok. It is an incredible way to create fun content and garner attention.
You must search for trending songs on the application, popular hashtags, and create TikTok videos.
Run Ads On Tiktok
Sponsored content is a game-changer for businesses and brands on social media platforms. Even though this feature wasn’t a part of the platform initially, it gained a competitive edge over other social media platforms.
This is because the venue has a diverse and extensive user base, and therefore, almost every business’s target audience is on it.
There are several ad formats on TikTok that brands can use.
- In-feed ads are standard ad formats on the platform and embed the social video ad on the user’s main feed. It gives users the ability to comment on, like, and share the video and offers vast brand awareness. You can add a CTA to prompt users to visit your website, download your app or follow your TikTok account. Playable ad is another type of in-feed ad that allows brands to preview their app via interactive videos. Here, users get a taste of what to expect from the app before they download it. For instance, if you have created a gaming app, you can give your audience a glimpse of what to expect by letting them play a small part.
- Top-view ads: These ads are an excellent way to get your business ahead of a huge audience. They are similar to in-feed ads, but they are the first post users will see when scrolling through their For You feed. Therefore, brands get a lot of exposure using top-view ads. The ad format runs videos for up to sixty seconds and allows brands to get creative to pass their message across to their audience. However, brands need to catch their audience’s attention within the first few seconds of the video to keep them hooked.
- Brand takeover ads: These ads are full-screen branded videos, and they appear when users open the application. Users cannot engage with the ads, and therefore, they’re meant to be snappy and short. These ads communicate their message in a few seconds. These ads might be in the form of GIFs or images and may include a link to drive users to a landing page. Brand takeover ads are perfect for generating sales and delivering mass awareness.
So, if you’ve not included TikTok in your social media marketing mix, it is time you do. The platform grows by leaps and bounds, catering to a diverse audience. Leverage the platform to take your businesses to the next level.