TikTok For Businesses 2023: 5 Powerful Marketing Tips

You may roll your eyes watching TikTok videos, but you cannot deny the popularity of the newest social media platform on the block. Also, the videos are nothing short of addictive.

Whether funny pet videos or comedic shorts, the platform has taken the world by storm. What’s more, the platform encourages everyone to become a creator, and it has even pushed Instagram to start focusing on Reels in 2022

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In a short span of four years, TikTok has witnessed phenomenal growth, and its high time brands and businesses include this platform as a part of their marketing strategy.

Also, companies must learn how they can download TikTok videos if they happen to like a few of them and want to take inspiration for their upcoming campaigns.

You can learn how to download and save TikTok videos by clicking https://setapp.com/

Now that you’ve learned the trick of downloading TikTok videos, here’s how you can use the platform to promote your brand.

Embrace Authenticity

TikTok thrives on authentic and relatable content. Users appreciate genuine and unfiltered videos that resonate with their interests and values. Instead of polished and overly produced advertisements, focus on creating organic and authentic content that showcases your brand’s personality.

Authenticity is a key factor in succeeding on TikTok. The platform thrives on genuine, relatable content that resonates with its users. Here are some important points to consider when it comes to embracing authenticity on TikTok:

  • Be Real and Relatable: TikTok users appreciate authentic and relatable content. Instead of creating highly polished and scripted videos, focus on showcasing the real side of your brand. This could mean sharing behind-the-scenes footage, showcasing real people using your products, or showing the genuine personality of your brand.
  • Share User-Generated Content: TikTok encourages user-generated content (UGC), where users create content related to your brand or products. Embrace UGC by encouraging your followers to create videos featuring your products or participating in brand challenges. This fosters a sense of community and builds trust and authenticity around your brand.
  • Show the Human Side: People connect better with other people rather than faceless brands. Use TikTok as an opportunity to showcase the human side of your brand. Introduce your team members, share employee stories, or give a glimpse into your company culture. This helps build a personal connection with your audience and makes your brand more relatable.
  • Experiment with Different Formats: TikTok offers a wide range of content formats, such as dances, skits, tutorials, and storytelling. Experiment with different formats to find what works best for your brand. Don’t be afraid to step out of your comfort zone and try something new. Keep in mind that TikTok is a platform where creativity and authenticity shine.
  • Stay True to Your Brand Values: While embracing authenticity, staying true to your brand values is important. Ensure that the content you create aligns with your brand identity and resonates with your target audience. Authenticity doesn’t mean compromising on your brand values. It means finding a way to communicate your brand’s message honestly and relatable.

Remember, TikTok is a platform that celebrates uniqueness and creativity. By embracing authenticity, you can connect with your audience on a deeper level and build a loyal following. Showcasing the real side of your brand, encouraging user-generated content, showcasing your team, experimenting with different formats, and staying true to your brand values are all powerful ways to embrace authenticity on TikTok.

Influencer Collaboration

Influencer marketing has always been a potent tool to reach new audiences and create awareness.

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Owing to the demographics the platform caters to, brands can consider collaborating with TikTok content creators and collaborators.

You have to start by making a list of creators who see a high engagement and speak to a similar audience. It is essential to provide influencers with the creative freedom to organically advertise your brand or product. 

Utilize The Duets Feature

Duets posts are a popular type of content on TikTok, and these are split-screen videos that enable users to record a video and play it, along with another user’s video.

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As a result, brands can leverage collaborative content to engage with their followers and connect with a broader audience. 

From lip-syncing and dance challenges to tutorials, you need to develop creative ways to engage your community and motivate them to replicate the content via TikTok’s duets feature. 

Take Advantage Of Challenges & Trends

Capitalizing on the ongoing challenges and trends is a massive part of improving visibility on TikTok. It is an incredible way to create fun content and garner attention.

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You must search for trending songs on the application, popular hashtags, and create TikTok videos. 

Run Ads On Tiktok

Sponsored content is a game-changer for businesses and brands on social media platforms. Even though this feature wasn’t a part of the platform initially, it gained a competitive edge over other social media platforms.

This is because the venue has a diverse and extensive user base, and therefore, almost every business’s target audience is on it. 

There are several ad formats on TikTok that brands can use. 

  • In-feed ads are standard ad formats on the platform and embed the social video ad on the user’s main feed. It gives users the ability to comment on, like, and share the video and offers vast brand awareness. You can add a CTA to prompt users to visit your website, download your app or follow your TikTok account. Playable ad is another type of in-feed ad that allows brands to preview their app via interactive videos. Here, users get a taste of what to expect from the app before they download it. For instance, if you have created a gaming app, you can give your audience a glimpse of what to expect by letting them play a small part. 
  • Top-view ads: These ads are an excellent way to get your business ahead of a huge audience. They are similar to in-feed ads, but they are the first post users will see when scrolling through their For You feed. Therefore, brands get a lot of exposure using top-view ads. The ad format runs videos for up to sixty seconds and allows brands to get creative to pass their message across to their audience. However, brands need to catch their audience’s attention within the first few seconds of the video to keep them hooked. 
  • Brand takeover ads: These ads are full-screen branded videos, and they appear when users open the application. Users cannot engage with the ads, and therefore, they’re meant to be snappy and short. These ads communicate their message in a few seconds. These ads might be in the form of GIFs or images and may include a link to drive users to a landing page. Brand takeover ads are perfect for generating sales and delivering mass awareness. 

So, if you’ve not included TikTok in your social media marketing mix, it is time you do. The platform grows by leaps and bounds, catering to a diverse audience. Leverage the platform to take your businesses to the next level.

Anna is a passionate writer who loves beautiful designs and photography. She has an eye for creative stuff that's why all her showcases are stunning. Despite the fact that Anna is a doctor and she loves medicine, Anna also managed to collect beautiful content for Onedesblog!